Mobile App Design Tips That Boost Discoverability
All of us prefer using apps that offer some kind of solutions to our problems, right? But how can we quickly assess the problem-solving ability of an app? Well, it is pretty obvious that an app will be avoided if it looks dull and does not impress us. So, to prove itself effective an app, first of all, needs to be discoverable. It needs to make a quick impression and if that impression lasts longer, users may return to it and start using it.
Discoverability is not just a once-and-for-all factor. It happens on several levels. An app needs to remain discoverable and prominent in app stores to attract users to download it. Then as soon as it gets downloaded, the on-boarding experience should allow easy discoverability of features and make the user learn how the app can add value to their life. Only when the real value of your app is discovered and understood by the users, you make the foundation for further success.
So, a first impression in app marketplace and across marketing avenues is very important for user acquisition. But it is more important to engage and retain users by making them discover the value through features and app content. How can you ensure discoverability and traction in all places? Well, there are few thumb rules that can offer effective guidance concerning the problem.
Here’s a few mobile app design tips to consider before diving into your next project:
Provide Only that Really Matters
The first thumb rule for app discoverability starts with stripped off, minimalist design that delivers design and features that are only necessary. A minimalistic design with more negative space and clutter-free look and feel became a design standard these days because it offers least distraction and more efficiency.
When you offer screenshots over app store preview, the users will not take interest if the pages look cluttered. On the other hand, a first time user upon coming to your app page can feel confused and may not find what he needs. Here below we provide a few key aspects of minimalistic design.
- Simple, clutter free design layout optimized with mobile optimized buttons, navigation and clean typeface.
- Quick to glance app content and clean visuals with a lot of white space around.
- A minimum number of features to ensure better usability and least distraction.
Visually Interactive App Icons
App icons not only tell about the app niche and offering but it can also create a sense of gravity or aura around the app. It should offer the charm and feel of the purpose it is meant for. For instance, a gaming app may have a funny app icon but a social app can be more simple and direct. The design and capability to deliver the message are crucial for an app icon. An icon stunning in design and intuitive in delivering the message will enjoy a better click through rate. An app icon also represents your taste and cultural influence.
- Minimalist and intuitive icon: Well, can you show a great example of this better than the “f” of Facebook? Or can you think of a better icon than the little bird of Twitter? Well, these examples show that whether you offer a simple letter or a graphic image, it must carry the brand image or brand message and should be easy, simple and absolutely clutter-free. A simple logo is remembered more easily and it is no different in the case of mobile apps.
- Boost with colours: An app icon often looks dull without a little colour. But while colour can play an important role, too many colours in an app icon can actually lead to clutter which is worse even than so-called black and white. When using colours in your app logo, always maintain a coherence with your brand colour used elsewhere.
- Avoid using text: App logo looks cluttered with too much text and this also makes it challenging to decipher in smaller screen sizes. This is why it is recommended to avoid using text in most cases. Even if you use text, consider the prominence and visibility before finalizing it.
UI Elements Allowing Discoverability for Users
Well, this is about helping users getting a great on-boarding experience. A great on-boarding experience can only be ensured only when the app features are easily discovered and the real value of the app is quickly explained to the users. UI elements play a big role in this. Let us have a look at certain elements.
- Through social login users can log in quickly and can quickly get the needful. By allowing this ease you instantly make a value proposition even before they started using the app.
- The larger CTA buttons will allow easier interaction. Such easy to tap actionable areas prompt users to discover the value more.
- By notifying about the change of any UI element you make them informed and save their time. For instance, by showing digit count of the new incoming messages on the lock screen app icon you allow them easy access.
An Effective Visual Treat with Splash Screen
For ensuring discoverability of an app, one of the most important things is the visual effect. The image loading on the front screen instantly after launching an app is called splash screen and it can make a lasting impression on the user. Repeated impression creates a strong visual connection that over time drives more engagement. Here are some tips for using a splash screen.
- Choose an image that deserves to be remembered.
- Images showing your happy customers using your product can be effective to make a brand statement.
- A background carrying over it the simple app logo can be a good way to make an impression.
- Lastly, when using splash images always use the lighter versions to boost loading speed.